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Privacy Policy | Data Protection & Information Security

Strike and Burn Brand, LLC (“we,” “us,” or “our”) operates https://strikeandburn.com and https://wholesale.strikeandburn.com (collectively, the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect Personal Information when you visit, interact with, or make a purchase from the Site, including wholesale account activity.

1. Information We Collect

“Personal Information” means information that identifies, relates to, or can reasonably be linked to an individual.

Device Information
  • Examples: browser type and version, IP address, time zone, cookie data, pages/products viewed, search terms, and site interactions.
  • Purpose: load and optimize the Site, analyze usage, improve performance, and user experience.
  • How collected: automatically via cookies, log files, tags, pixels, and similar technologies.
Order & Payment Information
  • Examples: name, business and shipping addresses, payment information (tokenized — we do not store full card numbers), email, and phone.
  • Purpose: process orders, payments, shipping, invoices, order confirmations, and prevent fraud.
Account Information
  • Examples: email, encrypted password, saved addresses, order history, wholesale preferences, and account status.
  • Purpose: account access, faster checkout, order tracking, wholesale pricing, and eligibility verification.
Customer Support Information
  • Examples: name, contact info, order details, and payment-related details (excluding full card numbers).
  • Purpose: provide and resolve customer support requests.
Marketing & Communications Information
  • Examples: email, SMS (if provided), marketing preferences, interactions with emails or ads.
  • Purpose: newsletters, promotions, wholesale updates, abandoned cart reminders, and product notifications where permitted by law.
Reviews & User-Generated Content

Reviews, testimonials, or other submitted content may be publicly displayed on the Site.

Faire Partnership Notice

Our wholesale Site(s) are independent of our storefront on Faire.com. Purchases made on our websites are governed by this Privacy Policy. Purchases made on Faire follow Faire’s policies; we do not control Faire’s practices.

2. How We Use Personal Information

We use Personal Information to provide, operate, and improve our services; process and fulfill orders; communicate with you; detect and prevent fraud; comply with legal obligations; and provide marketing and targeted advertising where permitted.

3. Behavioral & Targeted Advertising

We may use certain Personal Information to serve personalized ads or marketing content.

Google Analytics

Used to understand Site usage. Google’s privacy practices: https://policies.google.com/privacy. 
Opt-out:
https://tools.google.com/dlpage/gaoptout.

Opt-Out Links
  • Facebook: facebook.com/settings/?tab=ads
  • Google: google.com/settings/ads/anonymous
  • Bing: advertise.bingads.microsoft.com
  • Digital Advertising Alliance opt-out: optout.aboutads.info

4. Cookies

Cookies are small files stored on your device. We use functional, performance, advertising, and social media cookies.

Session cookies last for your browsing session. Persistent cookies remain until they expire or are deleted (commonly 30 minutes to 2 years).

You can manage or block cookies in your browser settings. Blocking cookies may reduce functionality. More info: allaboutcookies.org.

5. Do Not Track

There is no industry standard for responding to Do Not Track signals. We do not alter data collection when DNT is detected.

6. Sharing Personal Information

We share Personal Information with service providers necessary to operate our business, including:

  • WooCommerce (Automattic)
  • Stripe
  • Shipping carriers (UPS, USPS, FedEx)
  • Email marketing and communications platforms
  • Advertising and analytics partners
  • Fraud prevention and security providers

We may also disclose information to comply with the law, respond to legal requests, protect rights, or prevent fraud. We do not sell Personal Information.

7. Retention

We retain Personal Information as required to provide services, fulfill orders, or comply with legal obligations. Deletion requests may be submitted—see Your Rights below.

8. Your Privacy Rights

Depending on your jurisdiction, you may have rights to access, correct, delete, or request disclosure of your Personal Information.

California (CCPA/CPRA)

California residents have these rights: Right to Know, Right to Delete, Right to Correct, Right to Opt Out of sale/sharing, Right to Limit use of sensitive personal information, and Right to Non-Discrimination. Requests may be submitted via email: legal [at] strikeandburn [dot] com

Canada (PIPEDA)

Canadian residents may access, correct, delete their Personal Information, and withdraw consent for marketing communications.

9. Children’s Privacy

We do not knowingly collect information from individuals under 18. If you believe a minor provided information, contact us, and we will delete it.

10. Security

We use commercially reasonable technical, administrative, and physical measures to protect Personal Information. No method of transmission or storage is 100% secure.

11. Compliance With Laws

We may disclose Personal Information when required by law, subpoena, or other legal process, or to protect our rights.

12. Changes to This Policy

We may update this Policy periodically. The “Updated” date at the bottom shows the most recent revision. Continued use of the Site constitutes acceptance of the updated Policy.

13. Contact Us

If you have questions, requests, or complaints, contact us. If you are unsatisfied with our response, you may contact your local data protection authority or the California Office of the Attorney General.

Strike and Burn Brand, LLC
Updated: February 20, 2026